Discuss 10 Different Strategies for Boring Brands in Your Blog

I’ve compiled a list of ten different strategies for boring brands for your blog into exciting, thought-provoking, and potentially disruptive competitors for your blog.

Educate

Brands are realizing that rather than selling to customers, it’s preferable to educate them.

Customers are at the core of your marketing when you educate them about your products and services. This contributes to the development of trust and brand loyalty. Informative material may also help you establish yourself as a thought leader by demonstrating your degree of experience.

Mint is an online financial management tool that helps users to keep track of all of their finances in one spot. Mint’s blog not only provides tips and techniques for its platform, but it also delves into personal finance in general. From financial statistics for 2020 to “Navigating the She-Cession: The Intersectionality of Economic Uncertainty,” there’s something for everyone.

Mint excels in providing a wide range of information with a clear emphasis and unique perspective.

Make it human

The modern customer wants to know who is behind the brand. Why? Because a human brand is a reliable one. Paypal made it an objective in 2016 to dispel its image as a faceless corporation. Their strategy was to include genuine customers on their Instagram accounts. Paypal raised social media engagement by 327 per cent by humanizing its brand. It’s never too late to change the perception of your company.

Use Humour Strategies for Boring Brands

One of the most efficient strategies to improve your marketing material is to use humour. “Humor isn’t a one-size-fits-all sort of thing,” writes Deep Patel in Entrepreneur. The [companies] that do it right are generally highly aware of their target demographic and know how to come across as amusing, quirky, unusual, or charming rather than bizarre, inauthentic, or gimmicky.“

Casper, a mattress manufacturer, is recognised for their amusing Twitter presence. Casper’s pool of invention appears to be unlimited, from alarm clock troubles to recommended reading for insomniacs. 

Buzzfeed has featured their tweets in articles like “32 Tweets About Sleep That Will Make You Laugh Out Loud” and “28 Tweets About Dieting That Will Make You Laugh Out Loud,” among others.

The Wall Street Journal and The New York Times have both written about Casper’s amusing presence. In the attention economy, money is funny!

Make bold choices

Even if you’re not offering the most cutting-edge goods on the market, your social media may help you stand out. Take Blendtec, for example.

The “Will it Blend?” series is a great illustration of how a mundane product can be transformed into something amazing. This viral marketing campaign has been running since 2006, and it portrays Blentec’s creator, Tom Dickson, mixing various products in his company’s blenders. 

The Amazon Echo, the iPhone X, light sticks, and even Justin Bieber products have all been mixed in. Viewers may provide suggestions for what Dickson should combine next at the end of each video.

Blendtec still has 868K YouTube followers in 2020. Bold decisions are always in style.

Be engaged and show gratitude 

Wikipedia is one of the greatest instances of a grateful brand. To stay online, the site relies on donations. Rather than simply taking money, the company takes the effort to thank its fans on Twitter.

This is a simple yet effective technique to make your business stand out online.

Highlight your company culture

Another technique to assist clients to give a face to a brand is to display the company’s culture.

#ZENFAMILYFRIDAY is something I do at Zen. Every week, I devote a piece to one of our amazing workers, providing fascinating tidbits and outside-of-work hobbies. 

The culture of a firm is a direct manifestation of its ideals. Demonstrate to your clients what you genuinely think.

Host giveaways and contests

A social media giveaway or contest is always a hit. Competitions do not have to be complicated: the simple “like and/or comment to win” technique is always successful. What kinds of competitions and prizes might your company host?

Go Live Strategies for Boring Brands

Going live has a distinct and thrilling feel to it. And the good news is that any company may employ social media live to stream; expensive equipment is not required.

Going live is an excellent method to demonstrate your genuine and active side to your audience. It also allows you to communicate with your audience in real-time, providing rapid feedback, engagement, and conversation.

Take a look behind the scenes or lead a Q&A session. The options are absolutely limitless.

Visual Strategies for Boring Brands

Making an impact requires the use of visuals. Consider the fact that our brain analyses 90% of the information it receives visually. In terms of social media marketing, postings with photographs on Facebook earn 2.3 times higher interaction than ones without images.

Maersk Line is the largest container shipping firm in the world. Davina Rapaport, the company’s social media manager, explains how they’ve been so successful on social media:

“I believe the initial stage of Maersk Line’s success was due to the fact that a ‘boring‘ B2B shipping firm like Maersk Line took that step in what has historically been a highly invisible sector.” Our success has typically been attributed to the fact that I have such a large and active audience and network.”

Visual updates, according to Rapaport, have a significant impact on the company’s social media engagement. She credits “pictures sent by… fans and ‘ship spotters’ throughout the world” as well as Maersk’s sailors as “a strong source of content.” 

“I adore hearing from our followers and frequently repost their photographs,” Rapaport states. In terms of interaction, it’s wonderful for Maersk Line, and our followers love seeing themselves on our social media channels. So I believe it’s a win, win, win, win situation for all parties concerned.“

 Be helpful 

How do your products and services make life simpler for your customers? Relevant and valuable material is valued by today’s consumers. Constructive material, like instructional information, benefits consumers while also promoting your company. Make material that represents the essence of your utility.

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