10 Ways To make Relevant Blog Content

Companies are in tough competition to be the best among the viewers. Brands and companies are putting their best efforts into achieving relevant blog content. What does achieving relevance mean? In simple words, achieving relevance for a website means that it has a reputation among people to provide to-the-point content.

The best way to achieve relevance is by posting relevant content to the site. But is it as simple as I have been said? Certainly not, producing relevant content requires firm determination, smart work, and deep research of the topic. To create relevant content, you need to have complete knowledge of the topic you are going to provide your audience with.

Now you must be thinking about how you can create high-quality and relevant content and post them on your site.

I have created a shortlist of 10 ways to make Relevant blog content.

1. Focus on your audience persona

No content is going to be relevant for everyone. Content relevancy depends on the variability of your audience. The reason why relevance is considered mysterious is that people view it as a static entity. People nowadays assume that relevancy can be gained or practiced but reality goes the opposite way.

Relevancy can be defined as the feeling exaggerated in a person’s heart or the response of the audience towards the content you have posted. If people are not responding to your content, it can simply mean that they are finding your content irrelevant.

To make your blog content more relevant, you can understand your audience and start by creating an audience persona. A persona defines who exactly your buyer is and what he wants to get from your site.

2. Understand the user’s intent for blog content.

Are you well aware of SEO and its features? It is one of the starting points to manage the search engine rankings of your site. Well, many content creators think that they should very first collect high volume, low traffic keywords to enhance the SEO of their site. But is inserting all the keywords randomly in your blog post will help you in any way? Surely not.

You need to do a deep research of the keywords and should focus on your users’ intent. As I have explained firstly (focus on your audience persona), you should understand your users‘ intent and know who your viewers are and how they want to get the content.

Customize your keywords in the proper way and in an engaging way so that viewers do scroll the page to find the main and relevant content and spend more time on your blog.

3. The importance of keywords

From the first two sections, you may have got an idea of how important keywords can be in making your blog content more relevant. Keywords can be said to be that force in your content that attracts viewers from all around the globe.

The very first thing you should do is to find relevant keywords to the topic you are covering. After that, keyword placement would not be a very difficult task for you if you look out with full focus.

All you need to do is place the right keywords in the right place so that they can have a significant impact on the viewers.

4. Insert a compelling title for Blog Content

The title of your blog content is what users see and click on if found interested. Titles reflect a clear idea of what people are going to get inside that certain web page. To make your blog content more relevant, make sure to insert an engaging, appealing, and SEO-optimized title on your blog post.

5. Provide your readers with a clear intro

Once a user clicks on your post title and has come to the page, you will surely need to make them read the complete article. To do so, understand what they are going to get after clicking on the post title. It is the post-intro in which you would be writing the main goal of the blog post and a brief intro about the topic.

The intro of your article will let your readers know if they will get engaging content or boring one. To make your readers engaging, you can mention what you are offering them below right in the intro.

6. Be precise

People do not like just reading words and sentences that do not have anything to do with the topic. Content creators who keep their articles precise are more likely to get high traffic.

You need to make sure your complete article conveys a single topic, from the intro to the conclusion. You can also use local SEO to make your blog content more relatable.

7. Be engaging for Blog Content

The audience likes to visit sites that keep them engaged yet updated. It is a fact that no matter how attractive and clicking a title you have, your content is engaging is surely the key to keep your viewers stuck to the site.

You can use online tools like BUZZSUMO to get an idea of what content is getting high shares in the market. Also, according to BUZZSUMO, just sticking to the SEO doesn’t make your content more relatable at all. To make your blog content engaging, make sure you write the content in your own words.

8. Provide your readers with what they want

Let’s take a situation, you have searched for a specific topic, how to be good at writing? If I show you what is called good writing and its benefits, you would surely never visit my site again.

This is a fact and you need to take care of it quite carefully. Make sure you are providing the exact information that your readers want to get. Instead of writing long 2000-3000 words about the whole topic in a single post, you can divide each section into a part and then post it. It will not only be more relatable but also gives you more visits and shares.

9. Include actionable tips for Blog Content

You should always focus on providing your readers with something new and unique. The easiest way to provide your readers with actionable tips is by spelling out how exactly they can complete a certain task you have mentioned.

10. The effect of stats

Stats are like trust factors that ensure the readers that they are getting the right information. To make your content more trustworthy and relatable, you can start by showing your readers that whatever you are providing is well-researched and true.

The best way to gain trust among your readers is by doing backlinks on well-known and reputed sites. You can insert outbound links to points you want to support. Also, you can use statistics to show the real truth of the point you are mentioning

Conclusion

While everyone is looking to get more traffic on their site, keeping your content right at the top becomes a bit difficult. However, if you keep your content relatable you can keep ahead of the competition even if you are new to the field.

To make your blog content more relatable, I have mentioned these top 10 ways that will help you a lot.