AWeber Review 2023

Email marketing is really a vast industry and it’s nearly impossible to manage it without an automation tool unless you are just getting started. 

There are scores of online tools, apps, and websites on the internet that provide you with email marketing services. And today’s topic, Aweber, is one of them. AWeber is said to be one of the best-automated email marketing tools out there. But how do you know it is going to be good for you too? 

This is why in this article, I have reviewed AWeber quite thoroughly to give you a clear idea about whether this tool has what it takes to be your go-to email marketing tool or not. 

Let’s start this with the question – what is AWeber?

What is AWeber?

In the saturated market of email marketing, AWeber is a tool that takes control of all your email marketing needs and completes them with near perfection. Whether it is to create an automated mail list, design captivating newsletters for your subscribers, or analyze your email marketing campaign with up-to-date analytics, AWeber does it all for you. 

It’s so amazing to say that AWeber will complete its silver jubilee the next year, since its founding in 1998. According to its founder, Tom Kulzer, the tool has more than 125,000 satisfied users. Although the number isn’t as high as that of market leaders like Mailchimp or Active Campaign, it’s enough to make you interested. 

Now that you are familiar with the basics of AWeber, let’s dive deeper and find out what this tool really has to offer. 

Features of This Tool 

The tool likes to say a lot about its features and how they can transform your small business. That being heard, why not take a look at the key features of the tool ourselves? 

Here are the key features that AWeber offers

1. Importing or hosting a mailing list

With AWeber, you can import pre-existing email databases in a pretty straightforward way. You can import the database in different formats including XLS, XLSV, CSV, TXT, and, TSV. Also, if you want to add individual names to the list, you are allowed to. Well, you will need to answer some basic questions to start the importing process. These can be like where did you receive this data from? 

2. Access to a large range of responsive email templates

AWeber offers the largest range of HTML e-newsletter templates of all. The company claims to be offering over 600 templates. Although we could only find around 180!

3. Autoresponders

Well, that is something I really like in AWeber personally. AWeber offers you autoresponders, a series of follow-up emails that are activated by certain activities. With these, you can actually show your presence to your audience even when you are not present there. For example, you can automate a welcome email for every new subscriber to your newsletter. 

4. An unlimited number of users

Oh, yes. AWeber allows you to add unlimited users to your account. That too without any extra cost. 

5. Marketing automation

I have already said this before and am saying this again; AWeber lets you automate all your marketing tasks quite hassle-free. This not only makes everything faster but also lets you focus on other aspects of your business. 

6. Customer support

If I had to point out the best feature of AWeber, its customer support would be the one I’d pick. The company provides you with multiple options for reaching out to their customer support. This includes phone calls, emails, and live chats. You would be glad to know that AWeber has won several Stevie awards for its efficient customer support over the past few years too! 

So, these were some of the key features that AWeber offers. However, these are not all. Other features offered by this email marketing tool include;

• Landing page builder 
• E-commerce tools 
• RSS
• List segmentation 
• Third-party integration 

AWeber integration with third-party 

It even allows you to integrate with more than 700 third-party apps and tools. As compared to its competitors such as Mailchimp which has less than 300 integrations, AWeber is way ahead in the race. 

With nearly 800 integration options, it makes it so easy for you to connect to different tools of your need. Some of the well-known AWeber’s integrations include;

• Wix 
• Shopify 
• Zapier
• Instapage 
• WordPress
• Etsy 
• Facebook 
• Stripe 

Pros and Cons  

PROS 

• For as low as just $16/month, AWeber lets you automate all your email marketing tasks in no time, build captivating landing pages, and leverage RSS features to boost your email marketing campaign. 
• AWeber has the highest of all, 755, integration options that allow you to connect your email marketing campaign to different platforms. 
• You can perform split testing with AWeber to find out which strategy works best for you. 

CONS

• Many of the email newsletter templates offered by AWeber seem to be outdated as compared to other tools. Also, the company claims to offer 600 templates but most of them look very similar and the number of unique ones falls down below 200. 
• The free plan only has a 500-subscriber limit and offers only 1 landing page and 1 profile listing every month which could have been better. 
• There have been several complaints about AWeber for not providing its customers with accurate reports. That’s something you may want to look closely into. 

Writer’s suggestions: Who is AWeber good for? 

AWeber is a very good email marketing tool. But it’s not for everyone. 

In my opinion, you should go for AWeber if you;

• Want to focus on other aspects of your business and have the budget

It is very capable of taking charge of your email marketing campaign with a little supervision. But the tool seems to be of real use only when you go with the paid plan. So if you have the budget, this is worth it. 

• Are looking to get newsletter templates quickly 

As I have said that the tool has around 180 unique newsletter templates, so it becomes quite fast to find the best one for you. 

• Are looking for actionable newsletters 

It uses AMP for your email newsletters which allows your readers to take action right while reading your newsletters. This has been proven to boost the conversion rate quite amazingly. 

Conclusion 

In this post, I’ve tried to review one of the most popular email marketing tools out there. With reasonable points, I have tried to make it easy for you to decide whether this tool is for your business or not. 

Although this review post has all that’s important, you should still research a bit more about the tool before putting your money into it. 

I have made reviews about another email marketing tool so, hurry and check that!