Buzzsumo Reviews

In today’s world of Digital marketing, business owners must make the most of content marketing for building a close bond with the target customers and also for making their brands a household name. So, it would be wise to invest in an efficient content marketing tool that would bridge the gap between your online portals and your target audience. If you are planning to resort to Buzzsumo, this Buzzsumo Reviews would immensely help you in finding out whether it is worth it or not. I shall throw some light on its features along with its pros and cons. So better keep reading!

What is Buzzsumo Reviews?

It is a content marketing tool that was launched in 2014 and it shoulders the responsibility of conducting online research to find out the relevant topics on which you can generate content for your website.

 Instead of investing your time and energy to make a novice attempt at detecting the probable trending topics, you can rely on this tool as it screens the web diligently and analyses the most searched questions or topics related to your brand. Accordingly, it suggests ideas on which you can create content for broadening your customer reach. It would also help you to stay abreast of the current trends and enable you to give stiff competition to the competing brands.

In the field of content marketing, it is not just enough to create regular content but is equally important to use SEO-specific keywords to increase online traffic. This tool delves into millions of content online and out of those brings forward the required keywords or topics that can usher in success for the website owner.

Features of Buzzsumo Reviews

The significant features of this content marketing tool are as follows

1. Topic Analysis

To draw the attention of the target audience group, you need to be aware of their needs. This requires an insight into the most searched or most discussed topics related to your brand or product. Once you become aware of the topics, you can present them in such a way that can fetch your website lucrative results. Buzzsumo here does the heavy lifting for you in locating such topics that are worthy of attention.

2. Locating Social media Influencers

In today’s age, social media marketing immensely depends on social media influencers. Indeed, they are the ones who are calling the shots. From brand promotion to motivational speaking, influencers are reigning in the social media sphere.  Buzzsumo also helps you locate which influencer has the maximum followers and who can promote your content. Thus, collaborating with the influencers becomes quite seamless on your part.

3. Keyword Alerts

It also helps you in setting keyword alerts so that if any relevant keyword-studded content is posted online, you get notified. It helps you to study the strategy of your fellow competitors and plan your marketing tactics accordingly. Moreover, you can study multiple similar contents of the target keywords and develop your content as per the requirement of the target customers.

4. Market Analysis

To survive this age of cutthroat competition, you need to perform a detailed analysis of the current market standards and requirements. This content marketing tool makes the task easy for you in not just monitoring the market trends but also studying the moves of the other competitors and related brands so that you can stay one step ahead in making the best use of digital marketing.

5. Build Dashboard

To improve user interaction, you need to design the dashboard of your online portal in a user-friendly manner. Buzzsumo can help you in collecting the relevant information worthy of displaying on the dashboard. The tool also studies the degree of client interaction and thus monitors the performance graph of your website

Strengths and Weaknesses

Buzzsumo has numerous utilities in the digital sphere. This review breaks down for you the multiple pros and cons so that you can decide for yourself whether it is worth it or not.

Pros of Buzzsumo Reviews

Firstly, it makes the task of content marketing easier for business owners. It not only saves your time and energy but also enhances your chances of client engagement. The task of content analysis and keyword research performed by this tool guarantees accuracy in locating the relevant keyword and the trending topic.

Secondly, it establishes the backlinks for bond building with quality clients and the brand mentions also help the business owners in boosting their online reach. Moreover, it conveys to the website owners the success rate of the relatable content and also sends notifications to keep the owner updated.

Thirdly, the insight provided by the data analysis allows the website owner to stay on his feet and constantly update the dashboard content to survive the competition. Thus, the owner never gets complacent with the content developed rather he keeps upgrading them according to the keyword research analytics provided by Buzzsumo.

Cons of Buzzsumo Reviews

Although it has proved beneficial for countless people, some have faced difficulties in using this tool. Its drawbacks are:

• It is expensive and so small-scale business owners or newbies may find it difficult to afford this tool
• Some of the features of the dashboard have proved confusing for some clients.
• Some people have complained about the spam filters not being of any help in brand mentioning.

Plan and Pricing

Being a paid application, there are varied plans with separate facilities for you to subscribe and the pricing varies for each as well.

There are five plans:

Final Thought

Having studied all the minute aspects of this tool, we can conclude that this tool is indeed the need of the hour to ensure the top-rated performance of the websites. Although the tool is pretty expensive, I would suggest that it is safer to invest in this high-utility tool to survive the stiff competition in the digital sphere. Don’t hesitate, to get this tool for your business endeavours. Trust me it is going to be a smart investment. All the best!